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In an era where customer service is key, it is understandable that the transport and logistics industry would make strides in improving this. By digitising and streamlining all processes, companies have not only seen a greater return on investment, but has also enjoyed greater client retention.

The transport and logistics industry has always been behind the curve when it comes to digitisation and mobility when compared to other industries. This however is shifting into the age of the digital, embracing digital devices as well as new innovations in terms of software.

As yet, it has been estimated that 40% of global leaders in freight forwarding and logistics has been shifting focus to improve their technology to enable further growth. This shift in technology now means that there is an improvement in internal and external communication, companies can get real time positioning of ships enabling them to better plan shipments, foresee port congestion and an increased speed of decision making, often preventing any undesired outcomes.

Customers are becoming more accustomed to instant connectivity and complete transparency, as a result the transportation industry has turned to technology to ensure this. Not only can freight forwarders get instant access to shipment details, but can even provide information about container inventories whilst the ship is on route.

Advances in technology has done great things for the logistics industry, saving time, money and making sure that companies can keep their customers happy.

“There is a great need for instant and efficient customer service, these new systems enables us to provide total transparency to our clients and to maintain our world class service,” says Ray Burgess, director of Pioneer Freight, “by fully utilising these advancements you gain a competitive edge as customers see you as a forward thinking organisation that continuously seeks to improve customer satisfaction.”